Marketing for industry

A logo redesign can modernise your brand, and this is how you can do it.

Given the almost complete cessation of trade shows and in-person events in the B2B world, will trade shows go fully digital or will they move toward hybrid solutions?

Find out how to promote your business through Google Ads Search campaigns, reaching customers in the early stages of search.

Learn how to promote your B2B business through Google's Display Distribution Network, reaching the right people at the right time.

Wondering what online advertising is for B2B companies, and how to take the first steps? We will explain it to you in this introductory guide.

Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?

The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.

SEO is one of the critical aspects of digital marketing, even for B2B industrial markets. In this article, we explain what it is and how to do it correctly.

Gone are the days when sales representatives were the primary knowledge source for prospective buyers. Now, customers can conduct their own online research before contacting a company or making a purchase. This is why inbound marketing is important; it’s...

Italian SME digital marketing - especially in the B2B market - is lacking. Let's understand why this is happening and what they can do to enhance their online presence.