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How to communicate effectively in technical B2B markets
Given the complexity of products and services, the WHAT to communicate certainly carries more weight in industrial markets than in other sectors. However, it is crucial not to underestimate...
Considering a logo restyle? Here’s what you need to know.
A logo redesign can modernise your brand, and this is how you can do it.
The future of trade shows: The key is integration
Given the almost complete cessation of trade shows and in-person events in the B2B world, will trade shows go fully digital or will they move toward hybrid solutions?
Introduction to Google Ads Search Campaigns for B2B
Find out how to promote your business through Google Ads Search campaigns, reaching customers in the early stages of search.
Introduction to the Google Ads Display Network for B2B
Learn how to promote your B2B business through Google's Display Distribution Network, reaching the right people at the right time.
Introduction to online advertising in B2B
Wondering what online advertising is for B2B companies, and how to take the first steps? We will explain it to you in this introductory guide.
Responsive search ads: The pros and cons
Let's talk about Google's new responsive display ads. Is it better to choose this new format or stick to the classic custom banners?
From offline to online. How to influence the new B2B buyers.
The B2B buying process has reached a new level of complexity, but by working on your online presence you can take advantage of it.
Everything you need to know about building backlinks for SEO for your B2B business
SEO is one of the critical aspects of digital marketing, even for B2B industrial markets. In this article, we explain what it is and how to do it correctly.
Why inbound marketing is important for B2B companies
Are you wondering how inbound marketing works and why it is important for B2B companies? Find out everything you need to know in this article.